Johannes Basch

Prof. Dr. Johannes Basch is a Professor for Business Psychology at the Sales and Sustainable Business Institute within the Faculty of Business and Economics at Neu-Ulm University of Applied Sciences. A native of the region, he completed his bachelor's, master's, and PhD in psychology at the University of Ulm, focusing on the comparability of technology-mediated and traditional job interviews. His research emphasizes digitization in HR processes, including video interviews, gamified selection systems, and bias mitigation in hiring. He co-founded the personnel consultancy mindwise in 2020, applying academic insights to real-world challenges.

Education:

• Bachelor's and Master's in Psychology, University of Ulm
• PhD in Industrial and Organizational Psychology, University of Ulm
• Postdoctoral research at University of Ulm

Research Interests: Basch explores how digital tools like video conferencing and gamified platforms impact personnel selection validity. Key topics include regional dialect bias in interviews, Zoom fatigue effects, and asynchronous video interview perceptions. He advocates bridging academic research with practical HR solutions, particularly for SMEs in Southern Germany.

Teaching Focus: Courses on digital personnel psychology, communication strategies in HR, and rhetoric/pitch development for business psychologists. Emphasizes practical skill-building alongside theoretical foundations in personality psychology and marketing/advertising psychology.

Consultancy & Impact: Through mindwise, collaborates with companies to design adaptive HR solutions. Recent work includes AI-driven recruitment systems for safety-critical roles and bias-reduction frameworks for video interviews.

Regional Affiliation: Resides in the Neu-Ulm area, valuing its rural charm and proximity to major cities like Ulm and Lake Constance. Active in local entrepreneurship ecosystems through HNU's partnerships.