Joe Poindexter

Joe Poindexter is an Adjunct Professor at the Thornton School of Music, University of Southern California, teaching courses in music publishing, data analytics, and digital marketing. Concurrently, he serves as Chief Communications Officer and Executive Vice President of Digital at PULSE Music Group, a Los Angeles-based music publisher, record label, and marketing firm.

• Over a decade at PULSE, he has driven significant growth in digital platforms, enhancing industry visibility for artists like James Blake, Kehlani, and Ty Dolla $ign.
• His adjunct role at USC focuses on music industry digital strategies and client roster management.

Research & Professional Focus: Poindexter specializes in digital marketing, data analytics, and music publishing, with expertise in strategic marketing for independent artists and labels.