About
Prof. Dr. Jochen Scheeg serves as a Professor in the Department of Economics at Brandenburg University of Technology, based at the Business and Economics Center (Building A, Room A.2.45). His contact email is jochen.scheeg@th-brandenburg.de.
His research focuses on:
- Business model (re-)design through digitization strategies using Design Thinking
- Target group analysis and service design for user-centric offerings
- Digital memory concepts implementation
- Performance management for sustainable organizational growth
He teaches Management Information Systems, Digital Business Models, and User-Centric Design courses. Current research projects (2022-2024) include Mittelstand-Digital Zentrum Berlin, Digitalwerk I-III, 5G-Testbed-BB, and MyLinkedFarm, demonstrating active engagement in regional digital transformation initiatives for SMEs.
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