Joana Wensing

Joana Wensing is a Research Associate in Urban Economics at Wageningen University & Research, actively contributing to sustainability transformations research. Her work focuses on food systems, plant-based diets, and behavioral economics within urban contexts.

Research interests span sustainable consumption, circular economy, and policy instruments for meat reduction. Recent publications analyze real-time meal choices, food waste reduction, and sustainability governance frameworks, emphasizing citizen agency and contextual influences.

She has organized academic conferences like Circular@WUR (2022) and contributes to multidisciplinary collaborations in environmental psychology and agricultural policy. Her research integrates behavioral science with systemic approaches to food sustainability.