About
Jitender Kumar is an Assistant Professor in the Department of Management Sciences at Indian Institute of Technology Kanpur. He specializes in Marketing with research interests spanning Brand Management, Consumer Psychology, and Brand Communities.
Education:
- PhD, IIT Roorkee (2019)
- MBA, Faculty of Management Studies – Banaras Hindu University (FMS-BHU) (2012)
- B. Tech., NIT Hamirpur (2009)
Dr. Kumar's research focuses on understanding consumer behavior in digital environments, particularly examining how psychological ownership influences participation in online brand communities. His work bridges theoretical marketing concepts with practical applications for brand management in the digital age.
His research has been published in the Journal of Business Research, with his 2019 article "How psychological ownership stimulates participation in online brand communities? The moderating role of member type" being a significant contribution to the field of consumer behavior and brand community research.
Contact Information:
- Department of Management Sciences, IIT Kanpur, Kanpur 208016
- Office Phone: 0512-259-2161
- Email: krjiten@iitk.ac.in
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