Jingjing Fu

Dr. Jingjing Fu is a Lecturer in Marketing and Digital Culture at Queen Mary University of London (since September 2023). She holds a PhD from the University of Sussex (thesis: 'Pleasure and Pressure: Interrogating Social Relations in the Digital Economy') and an MSc in Digital Culture and Society from King's College London. Her research critiques digital labor frameworks, focusing on user agency in social media ecosystems and China's 'social fission' marketing practices.

Teaching includes postgraduate modules like 'Contemporary Marketing Management' and undergraduate courses such as 'Contemporary Chinese Media'. She has extensive experience designing practical modules like 'Social Media Practice' and 'International Event Management'.

Pre-academic career: Event Producer at Hangzhou's Conference & Exhibition Office and Digital Planner at Agenda Shanghai. Active in professional associations including MeCCSA, ICA, and UCMeCSA.