Jin Li

Jin Li serves as a Professor in the Department of Management and Marketing at North Dakota State University's College of Business. His research examines how macro-level organizational factors (e.g., firm relational norms) and micro-level individual characteristics interact to shape managerial decisions in industrial marketing and business-to-business contexts.

Education

• PhD, University of Alberta, Edmonton, Canada
• MEng, China University of Mining and Technology, China
• BEng, Northeastern University, Shenyang, Liaoning, China

Research Focus

His primary work spans E-commerce, Retailing, Consumer Judgement and Decision Making, Business Ethics, and Corporate Social Responsibility. Current projects develop an agent-system contingency theory for supply chain decisions and investigate inter-firm coopetition dynamics, revealing how interdependence, opportunism, and technology uncertainty jointly influence collaboration-competition balances with dual efficiency impacts.

Professional Recognition

• Publications in Journal of Retailing, Journal of Operations Management, and Industrial Marketing Management
• 250+ citations across scholarly work
• Regular reviewer for Academy of Management Annual Meetings and IEEE Transactions on Engineering Management

Awards and Advising

No scientific awards or student advising details were specified in the source material. Teaching responsibilities include Retailing and Marketing Research courses.