Jim Horan

Jim Horan serves as a Lecturer in the Department of Music Business at Berklee College of Music, specializing in online course instruction. With over 20 years of industry experience, he brings extensive practical knowledge to his academic role.

His research interests focus on Music Business strategy, Artist Management, and Music Industry evolution. Horan examines contemporary challenges in artist development, record label operations, and digital distribution models, drawing from his executive background to analyze industry shifts and emerging business frameworks.

Horan teaches foundational courses including Music Business 101, Artist Management in the Music Business, and Rock History. His instructional approach integrates real-world case studies from his tenure at major labels and management firms, emphasizing practical application over theoretical constructs.

As an active industry consultant, he bridges academic instruction with current market dynamics, advising domestic and international artists while maintaining performance commitments with the country rock band Georgia Overdrive.