Jihyeon Ha

Jihyeon Ha is an Assistant Professor in the Department of Marketing at the Tippie College of Business, University of Iowa. She holds a PhD in Marketing from Emory University, an MS in Business Administration, and a BBA from Seoul National University.

• Education:
  • PhD in Marketing, Emory University
  • MS in Business Administration, Seoul National University
  • BBA, Seoul National University

Her research focuses on leveraging Social Media, Digital Content, and Unstructured Data Analysis using Machine Learning techniques to explore Causal Inference in marketing contexts. A key publication analyzed paywall suspensions' impact on digital news subscriptions in Marketing Science (2023).

Recent presentations at institutions like University of South Florida, Texas A&M, and National University of Singapore highlight her expertise in Multimodal Representation Learning for branded content and Natural Language Processing in brand personality assessment.