About
Jihwan Ryu is a PhD researcher at the Public Procurement Research Centre (PPRC) of Utrecht University and a member of the Utrecht University Centre for Procurement and Procurement Policy (UUCePP), commencing her doctoral work in 2023.
Her academic background includes:
- Bachelor's and Master's degrees in Economics, University of Amsterdam, with master's specialization in game theory and behavioral economics
Ryu's research investigates how voluntary sustainability certifications (notably the CO₂-performance ladder) influence welfare outcomes in government procurement. Integrating behavioral economics and game theory, she analyzes stakeholder decision-making amid climate change pressures, evaluating whether such certifications effectively balance environmental goals with economic viability. Her work emphasizes practical applications for policymakers and corporations seeking sustainable procurement solutions.
As part of PPRC and UUCePP, Ryu collaborates with interdisciplinary teams to address real-world procurement challenges, focusing on bridging academic research with actionable policy insights for societal welfare enhancement.
