Jiani Jiang

Dr. Jiani Jiang serves as an associate professor of marketing in the Offutt School of Business at Concordia College, bringing expertise in global consumer behavior and digital strategy.

Education:

• Ph.D. in Business Administration (Marketing), New Mexico State University
• M.B.A., Bryant University
• B.S. in Marketing, Roger Williams University

Research Focus: Her scholarly work examines cultural nuances in brand perception, algorithmic impacts on digital engagement, and psychosocial drivers of luxury consumption. Current investigations analyze cross-border social media campaigns and sustainability tensions in high-end markets through quantitative consumer studies.

Teaching Portfolio: Instructs core and specialized courses including Consumer Behavior, International Marketing, Social Media Marketing, Retail Management, and Green Marketing, emphasizing real-world case applications.