Jessica Castonguay

Jessica Castonguay is an Associate Professor at Temple University, affiliated with the Lew Klein College of Media and Communication and the Department of Advertising and Public Relations. She holds a PhD in Communication from the University of Arizona (2014) and completed a postdoctoral fellowship at the Annenberg Public Policy Center (University of Pennsylvania, 2015).

• Education: PhD in Communication (University of Arizona, 2014)
• Prior Role: Adjunct Instructor, Department of Strategic Communication (before 2015)

Her research focuses on child-targeted advertising, emphasizing its ethical and legal ramifications. She explores how advertising affects children’s health perceptions, media literacy, and consumer behavior, particularly in relation to food marketing and digital platforms. Her work bridges media studies, psychology, and public policy.

Jessica’s publications highlight interdisciplinary trends, including media effects, social media impact, and regulatory frameworks for youth-targeted advertising. Recent studies (2022) examine parental use of content controls like the V-Chip, while earlier works (2015-2018) analyze sugar cereal ads, mental well-being, and pediatric media exposure.

She has taught courses such as Children’s Media, Media Effects, and Legal and Moral Issues in Advertising. Her academic contributions span journals like Communication Research, Computers in Human Behavior, Pediatrics, and Journal of Broadcasting & Electronic Media.