Jesse Core

Jesse Core serves as a Lecturer at the University of Arkansas Walton College of Business in the Strategy, Entrepreneurship & Venture Innovation department. With over 25 years of executive experience across multiple industries, he brings real-world business perspective to his academic role.

• University of Arkansas, Walton College of Business
• Strategy, Entrepreneurship & Venture Innovation Department
• Lecturer position

Core holds an M.B.A. and B.A. in Leadership Management from Harding University and is a Doctor of Business Administration candidate in Finance from the University of Missouri St. Louis. His extensive industry background complements his academic work.

His research and teaching interests focus on entrepreneurship and new venture development, with particular expertise in business strategy, consumer behavior, and retail management. His work bridges academic theory with practical application, especially in the beverage industry where he has significant hands-on experience. Core developed the University of Arkansas' brewing sciences certificate program between 2013-2018, demonstrating his commitment to practical education.

His sole academic publication, a dissertation on shelf space strategy in alcoholic beverage retail, examines the relationship between product placement and consumer purchasing behavior in the competitive beverage market.

• NWA Business Journal 40 under 40 (2008)

As both an educator and entrepreneur, Core advises students while actively running his own business. His dual perspective provides unique insights into venture creation and management. He has experience securing over $10 million in equity funding and has consulted with government officials on industry legislation, giving him substantial practical knowledge to share with students.

Core operates at the intersection of academia and industry, maintaining his position as CEO of Scarlet Letter Beverage Company while teaching at the university. His work with the Arkansas craft beverage industry and development of educational programs demonstrates his commitment to both economic development and education.