Jennifer Zarzosa

Dr. Jennifer Zarzosa serves as Associate Professor of Marketing at Henderson State University, where she gained tenure in 2019. She currently holds the presidency of the Marketing Educators’ Association and teaches in the online MBA in General Business program, emphasizing student responsibility and critical discourse in graduate education.

Her academic credentials include:

• Ph.D. in Marketing, New Mexico State University (2013)
• MBA, Fairfield University (2008)
• BBA, Fordham University (2005)

Her research program focuses on marketing pedagogy, advertising aesthetics, luxury consumption, and digital marketing. She investigates innovative teaching methodologies, visual/sensory elements in advertising, luxury brand consumer behavior, and evolving digital marketing strategies, with particular attention to how aesthetics influence consumer perceptions in premium markets.

Her scholarly recognition includes:

• Henderson State University Faculty Research Award
• Henderson State University Faculty Excellence Award in Teaching
• American Marketing Association Valuing Diversity New Faculty Research Grant

Dr. Zarzosa champions student-centered learning where graduate students actively challenge conventional marketing paradigms. Her teaching philosophy centers on developing strategic marketing capabilities through customer-centric frameworks, segmentation analysis, and integrated brand strategy development, while fostering intellectual courage to question industry norms.