Jennifer Taylor

Jennifer Taylor is an Associate Professor of Marketing at the College of Business, Texas A&M University-Corpus Christi since 2018. She holds a PhD and MBA in Marketing from Georgia State University (2011 & 2005) and a BS from Clemson University (1999). Her research focuses on habit formation and health promotion strategies, exploring how organizations can design interventions to foster beneficial habits. Teaching interests include consumer behavior, marketing research, and social entrepreneurship. Her work spans topics from health behavior to technology adoption in business contexts. Notable publications address habit-boosting frameworks, virtual governance, and privacy concerns in consumer contexts. She has prior teaching experience at Georgia Gwinnett College, University of Alabama at Birmingham, and Texas A&M Kingsville.

Research Interests:

• Automatic decision-making mechanisms
• Health and well-being interventions
• Consumer habit modification
• Healthcare provider strategies

Publications Trends: Her recent work (2020-2024) emphasizes behavioral health and digital transformation, while earlier research (2010-2015) explored RFID technology and privacy concerns. Current themes include habit formation for health outcomes and organizational virtual governance strategies.

Advising & Grants: No specific grants or advising details provided. Her research often involves collaborative frameworks and policy design for behavioral interventions.

Labs/Teams: No formal lab/team affiliations listed in provided materials.