Jennifer Hoewe

Jennifer Hoewe is an Associate Professor at Purdue University's Brian Lamb School of Communication, promoted in Spring 2022 after joining the faculty in 2018. She holds a courtesy appointment in the Department of Political Science and specializes in political communication and media psychology.

Her educational background includes:

• Ph.D. in Communication from Penn State University
• Master's in Communication from Michigan State University
• Bachelor's in Communication from Grand Valley State University

Hoewe's research examines how media depictions of political issues and social groups influence cognitive processing, attitudes, and identity formation. She investigates how such representations drive group polarization and policy decisions based on political identity rather than factual knowledge. Her work spans media effects, political psychology, and diversity in media representation, with emphasis on psychological mechanisms underlying audience responses to political content and the role of emotional and narrative elements in shaping political perceptions.

Analysis of her recent publications reveals a strong focus on contemporary challenges including partisanship, misinformation detection, moral framing in political discourse, and social media's impact on political engagement. Her work increasingly integrates psychological frameworks to understand digital-age media effects, particularly regarding online network diversity, news bias perceptions, and the influence of visual elements in political communication.

No scientific awards were mentioned in the source text.

Hoewe founded and directs the Media and Politics (MaP) Research Group, serving as an interdisciplinary hub for media and political process research. She mentors students in quantitative research methods and teaches courses spanning journalism ethics, data analysis, and political communication. Her extensive publication record (31 refereed journal articles and additional scholarly works) indicates active research engagement despite no specific grant details being provided.