Jennifer Bohler

Jennifer Bohler is an Adjunct Instructor in Music Business at Auburn University's Department of Music. She holds a Bachelor of Arts from Auburn University and has extensive industry experience as a music publicist, artist manager, and production consultant. Her career includes roles as Reba McEntire's personal publicist and VP of Media for MCA/Universal Records.

Her research and professional expertise focuses on:

• Music industry operations and business models
• Media relations and artist promotion
• Entertainment journalism

She has received significant recognition including being named CMA Publicist of the Year twice during her career.

Bohler has managed artists like Jimmy Wayne and consulted for international music events including the Black Deer Festival in the UK. She continues to bridge academic instruction with current industry practices.