About
Dr. Jennifer Aaker is the General Atlantic Professor and Coulter Family Faculty Fellow at the Stanford Graduate School of Business. A leading behavioral scientist, she explores how purpose and meaning influence individual choices, and how emerging technologies like AI and Mixed Reality redefine human interaction and well-being. Her work bridges academic rigor with practical applications in business, personal growth, and organizational culture.
- Co-author of the Wall Street Journal bestseller Humor, Seriously (2021)
- Co-developer of the Stanford GSB course Humor: Serious Business
- Featured in The Economist, New York Times, and Science journals
Her research identifies humor as a critical tool for leadership, creativity, and emotional resilience, supported by experimental studies and collaborations with comedians. She also investigates unconventional time-use strategies for meaningful experiences and technology's role in fostering human connection.
Scientific Recognition:
- Distinguished Scientific Achievement Award
- MBA Professor of the Year
- Coulter Family Faculty Fellowship
At Stanford, she teaches courses including Designing AI for Human Well-Being, Rethinking Purpose, and VR/AR: Power of Story, emphasizing experiential learning and real-world impact.
