Jeffrey Xie

Jeffrey Xie is an Associate Professor of Marketing at the Department of Marketing within the Haworth College of Business at Western Michigan University. He holds a Ph.D. in Marketing from the University of Oregon, an MBA from the University of Wisconsin-Madison, and a B.A. in Arts Administration from Shanghai Jiao Tong University.

His research interests align with the broader field of marketing, including strategic marketing, consumer behavior, and brand management. Specific subtopics may include market research methodologies, digital marketing trends, and retail marketing strategies. No recent publications are listed in the provided texts.

No scientific awards, grants, or advising activities are explicitly mentioned. He is affiliated with the Department of Marketing and the Haworth College of Business but no specific labs or research teams are noted.