Jeff Webb

Jeff Webb serves as an Associate Professor (Lecturer) in the Department of Marketing at the Eccles School of Business, University of Utah, where he is affiliated with the Master of Science in Business Analytics (MSBA) program. Based in the Spencer Fox Eccles Business Building (SFEBB 2153), he contributes to the academic mission through teaching and program development within the business school's structured curriculum.

His research spans interdisciplinary domains at the intersection of marketing and quantitative analysis, with core interests including:

• Marketing
• Business Analytics
• Data Science
• Consumer Behavior
• Digital Marketing
• Market Research

Dr. Webb's work emphasizes practical applications of analytical methodologies in contemporary marketing contexts, bridging theoretical frameworks with real-world business challenges through the MSBA program's industry-aligned curriculum.