Jayson Lusk

Jayson Lusk is the Vice President and Dean of Oklahoma State University's Division of Agricultural Sciences and Natural Resources. He holds the Regents Professor title in the Department of Agricultural Economics and leads the Ferguson College of Agriculture, OSU Extension, and OSU Ag Research. With over 290 peer-reviewed articles and six books, he specializes in food policy, consumer behavior, and agricultural economics. His research spans topics like GLP-1 agonists' impact on food consumption, precision livestock farming, and animal welfare policies.

Research Interests: Lusk's work focuses on food policy trade-offs, emerging technologies (e.g., biotechnology, gene editing), consumer behavioral economics, and livestock marketing. He has pioneered methods like inferred valuation and calibrated choice experiments.

Recent Publications analyze plant-based meat substitution, risk preference visualization, and extreme weather's economic impacts. His articles often integrate experimental economics and neuroeconomic techniques.

Scientific Honors include fellowships from the Agricultural and Applied Economics Association (AAEA) and American Association for the Advancement of Science (AAAS), alongside a past presidency in AAEA.

Funding History features grants from the National Institute of Food and Agriculture (2015–2024) addressing topics like consumer trade-offs, fairness in supply chains, and gene-edited food valuation. His career bridges academic research with policy advisory roles and extensive media engagement.