Jay Zenkic

Dr Jay Zenkic is a Senior Lecturer at Deakin University's Faculty of Business and Law/Deakin Business School, joining in 2022 after completing his PhD at the University of Melbourne in 2021. His academic focus centers on consumer wellbeing and psychological aspects of financial behavior.

• Doctor of Philosophy (Marketing), University of Melbourne
• Master of Commerce (Marketing), University of Melbourne
• Graduate Certificate in Higher Education, Deakin University

Research interests span consumer psychology, money perception, and fairness evaluation, with particular attention to:

• Consumer wellbeing
• Psychology of money
• Spending/saving behavior
• Fairness perception mechanisms
• Judgment and decision making

Recent publications examine physical currency effects, denomination psychology, and fairness criteria in resource allocation. His work has received recognition through multiple awards including the prestigious ACR/Sheth Dissertation Award and BESH Doctoral Research Award.

• 2020: ACR/Sheth Dissertation Award (Public Purpose Track)
• 2020: BESH First Prize
• 2018: ING Think Forward Research Grant

Active in both teaching and research supervision, Dr Zenkic leads undergraduate and postgraduate courses in consumer behavior while mentoring doctoral researchers like Lusi Xiao. He participates in industry collaborations through grants from iMove Australia Limited and Mondo Power P/L, focusing on energy market fairness and customer insights.