Jarrett Vaughan

Jarrett Vaughan is an Adjunct Professor in the Marketing and Behavioural Science Division at UBC Sauder School of Business. He holds a BTM from Capilano University, MA in Tourism and Leisure Management (University of Brighton, UK), and MSc in Tourism Management (École de Management de Normandie, France). His career spans business consulting specializing in social media strategy and guest experience, luxury hotel management (including Four Seasons Hotels and Resorts), and real estate investment through Blue Aspect Properties.

Since 2017, he has been actively involved in Web3 technologies, launching an NFT project, a crypto-focused podcast, and contributing to Blockchain@UBC’s educational initiatives. His teaching focuses on marketing, social media, and blockchain applications. Beyond academia, he is an urban farmer, musician, and advocate for libertarian economics.