Jana Pelclová

Jana Pelclová serves as Assistant Professor and Deputy Head of the Department of English and American Studies within the Faculty of Arts at Masaryk University, Brno. Her institutional affiliation includes correspondence address at Arna Nováka 1/1 and office in building G/G.309 at Gorkého 57/7, with contact via phone 549 49 6327 and email pelclova@phil.muni.cz.

Her research focuses on Advertising Discourse, Discourse Analysis, Sociolinguistics, Multimodal Communication, Gender Studies, and Linguistic Landscape. Key investigations include:

• Discourse analysis of motherhood narratives in advertising and social media
• Sociolect patterns among Czech mothers on Facebook
• Multimodal iconicity in print advertisements
• Linguistic landscape of Brno's urban signage
• Gender representation in contemporary media

Methodologically, she combines discourse analysis with sociolinguistic and multimodal approaches to examine cultural narratives.

Analysis of her 53 publications (2007-2025) reveals three dominant research trajectories: (1) Evolution of motherhood discourse in digital spaces (2023-2025), examining parental regret, 'cannamommies', and green parenting; (2) Multimodal advertising analysis (2014-2019), focusing on iconicity and food narratives; (3) Brno's linguistic landscape studies (2017-2019), analyzing street signage poetics. Her work consistently bridges theoretical linguistics with contemporary social issues.

No scientific awards were documented in the provided information.

Professional activities include conference organization (14th ESSE Conference 2018, 10th International Conference on Language/Culture/Mind 2024) and academic leadership as Deputy Head of Department. No student advising or research grant details appear in the source material.

No dedicated research laboratories or structured teams are mentioned, though collaborative work appears in conference organization and co-authored publications.