Jan Huizing

Jan Huizing is a Research Fellow in City Hospitality and Senior Lecturer in Strategy & Business Transformation, focusing on responsible research principles (RRBM) and real-life learning. His work bridges academia and industry through collaborations with organizations like NBTC, European City Destination Alliance, and Dutch DMOs.

Education:

• MSc/drs. Business Administration from University of Groningen

His research explores how hospitality and tourism can strengthen community building and place-making, particularly through hotel-local community partnerships and resident involvement in delivering tourism experiences. He emphasizes practical solutions with strategic societal impact, including the case study on The Social Hub.

Notable contributions include co-founding the City Hosts scheme in The Hague and developing a toolkit for creating welcoming cities. His work spans both academic publications (e.g., Routledge Handbook) and industry deliverables, with a focus on urban tourism and its benefits for residents.

He actively engages as a keynote speaker and 'hospitality maker' at events like ITB, promoting meaningful visitor-resident encounters and sustainable urban hospitality strategies.