Jamie Thompson

Dr. Jamie Thompson is an Associate Professor in Marketing at Edinburgh Napier University, serving as the Research Lead for the Marketing Group and a committee member of the Business School's Research Degrees and Research Integrity Committees. He holds a PhD from Heriot-Watt University and specializes in innovative research methods and the impact of emerging technologies on consumer behavior. His research focuses on esports/online gaming, well-being in virtual environments, and virtual influencers. He is a Senior Fellow of the Higher Education Academy and teaches Social Media Marketing, Research Methods, and Marketing Simulation at both undergraduate and postgraduate levels.

Thompson leads funded projects such as 'Co-designing a Wellbeing Programme for Young Women' (Marketing Trust) and 'Evaluation of BRAVEHOUND on Veteran Mental Health' (The Veterans Foundation). He supervises PhD students, including Jonas Müller and Hamideh Shahidi, and has published in journals like Tourism Management and the International Journal of Hospitality Management.

His research interests span Tourism, Ethics, and Management, with notable contributions to understanding consumer behavior in digital contexts. Thompson is involved in interdisciplinary groups including the Tourism Research Centre and the Mountain Bike Centre of Scotland.