James Parslow-Williams

James Parslow-Williams is a Lecturer in Marketing at Norwich Business School (University of East Anglia), serving as Undergraduate Programme Director and Course Director for Marketing and Management. He teaches modules like Principles of Marketing and Buyer Behaviour, and co-ordinates Digital Marketing courses. His roles include overseeing plagiarism procedures, student recruitment, and alumni relations. James holds a PhD focused on culture, identity, and branding, supervised by Prof. Penny Cavenagh and Dr. Tom Vine.

Education:

• Doctor of Philosophy (PhD), Norwich Business School
• Master of Business Administration (MBA), University of Suffolk (2017)

Research Interests: James explores intersections between marketing, education, and organizational culture. His work emphasizes authentic learning methodologies, employer-student-alumni partnerships in curriculum design, and the application of branding principles to institutional identity. His research aligns with UN Sustainable Development Goal 4 (Quality Education).

Professional Memberships:

• Fellow of the Higher Education Academy
• Chartered Manager (CMI)
• Fellow of Chartered Management Institute
• Fellow of Institute of Leadership and Management

Key Contributions: Co-developed marketing education frameworks integrating industry partnerships, led leadership training programs through ILM, and contributed to employability-focused pedagogy.