James Lockerbie

James Lockerbie is a Research Fellow in the Faculty of Management at Bayes Business School (City, University of London). He holds a Master's degree in Electronic Business Systems from the same institution and has been active in research since 2005. His work focuses on goal modeling, creativity support tools, and AI applications for professional domains like sports coaching and healthcare.

Education: MSc in Electronic Business Systems from City, University of London (2005).

Research Interests: Goal modeling and analysis, AI-driven creativity tools, and digital innovation in professional work contexts. His projects include AI systems for elite sports coaches, design project creativity, and dementia care support systems. Recent work explores generative AI for software opportunity discovery and health-and-safety solutions in manufacturing.

Publications span AI applications in creativity, healthcare, and industrial settings. His 2025 article in IEEE Software highlights AI-driven software innovation, while 2024 work in Digital Health addresses quality-of-life tools for aging populations.

Collaborations include projects with sports organizations, manufacturing firms, and healthcare institutions. His research emphasizes human-centered design principles and practical tool implementation across diverse sectors.