James C. Reeder III

James C. Reeder III is an Assistant Professor of Marketing at the School of Business, University of Kansas. His academic work focuses on causal inference, machine learning applications in marketing, and sales strategy optimization.

• Ph.D. in Business Administration (Marketing), University of Rochester (2014)
• M.S. in Applied Economics and Statistics, University of Rochester (2007)
• MBA in Marketing and Strategy, University of Rochester (2007)
• B.A. in Management, Hood College (2003)
• A.A. in Business Administration, Frederick Community College (2001)

Reeder's research examines:

• Strategic utilization of sales representatives
• Promotion deployment optimization
• Machine learning-enhanced empirical estimation
• Generative AI applications in marketing

Publications appear in Marketing Science and Management Science. His methodological work spans causal inference, structural modeling, and digital promotion analysis.