Jaehee Jung

Professor Jaehee Jung holds a joint appointment in the Department of Fashion and Apparel Studies and Women & Gender Studies at the University of Delaware. Her expertise spans fashion psychology, consumer culture, and global brand management with a focus on luxury brands and cross-cultural issues. She earned a PhD and MS from The Ohio State University and a BS (Valedictorian) from the University of Suwon, South Korea.

Research interests include cultural influences on brand equity, body image across cultures, luxury marketing, counterfeit goods, and social media's impact on consumption. Her work bridges sociology, psychology, and business, addressing global consumer behavior and identity.

Education:

• PhD, The Ohio State University
• MS, The Ohio State University
• BS (Valedictorian), University of Suwon, South Korea

Recent Research Trends: Prof. Jung's articles analyze cross-cultural dynamics in beauty ideals, luxury brand sustainability, and digital media's role in body image. Notable studies include investigations into South Korean-US cosmetic surgery attitudes and the psychological effects of social media on young women.

Awards:

• 2019 Invited Professor at Beijing Institute of Fashion Technology
• 2018 Best Paper Award in Apparel Studies
• 2015 Promotion to Full Professor

Teaching & Travel: Leads courses on global fashion consumers and study-abroad programs in France/Italy. Her grants include Global and Area Studies funding (2015) and UNIDEL mental health grants (2007).