Jacob W Yates

Jacob W Yates is an Instructor of Data Analysis at the Walton College of Business, University of Arkansas at Fayetteville, specializing in bridging industry expertise with academic teaching in Information Systems. His work emphasizes practical applications of business analytics, data visualization, and tools like Excel and SQL.

• Education: Ph.D. in Business (Information Systems), M.S. in Information Systems, MBA, and B.S. in Finance.
• Research Focus: Explores how business strategies, IT investments, and industry environments influence firm performance through empirical analysis.
• Awards: Recipient of the 2024 ISYS Graduate Student Excellence in Teaching Award.

Recent publications highlight strategic transitions in business and IS alignment, with methods spanning data-driven modeling and longitudinal performance studies. Yates’ background in Fortune 500 finance roles and his popular YouTube channel further enrich his pedagogical approach.