Jacob M. Cook

Jacob M. Cook is a Lecturer in the Marketing Unit at Harvard Business School, where he teaches the Digital Marketing & AI Workshop. With nearly two decades of experience in digital marketing and e-commerce, Cook co-founded Tadpull, a software and data science company that partners with major brands and private equity firms to drive growth through data and AI.

His educational background includes:

• Physics from Drury University
• Marketing Communications from Washington University in St. Louis

Cook's research centers on leveraging digital marketing, data, and AI for customer acquisition and retention. He explores how large language models can enhance testing, creative development, and campaign analysis, often using proprietary data from industry collaborations. His work bridges academic theory and practical application, emphasizing hands-on learning and adaptable skills for students across industries.

The recent publications by Cook focus on real-world business challenges in digital marketing, e-commerce, and data strategy. His cases, such as the EPCorp series and Osteoboost, examine decision-making in customer ownership, channel strategy, and healthcare startups, highlighting the integration of AI and data analytics in modern marketing.

No scientific awards were mentioned in the provided text.

Cook advises students in the Digital Marketing & AI Workshop, utilizing guest speakers from leading companies like Adobe and HubSpot to provide practical insights. While specific research grants are not detailed, his industry partnerships with firms including Google, Microsoft, and YETI have informed his teaching and case development, demonstrating the application of marketing frameworks to drive enterprise value.

Outside the classroom, Cook co-founded Tadpull and maintains the educational platform OnDigitalMarketing.com, sharing tools and content for marketing leaders worldwide. His work integrates academic research with real-world business challenges, fostering innovation in digital marketing education.