J.W.M. Gerrits

Prof. J.W.M. Gerrits is a Full Professor at Vrije Universiteit Amsterdam’s School of Business and Economics, Department of Knowledge, Information and Innovation, and affiliated with the Amsterdam Business Research Institute and KIN Center for Digital Innovation. His work bridges organizational innovation and technology, with a focus on IT-driven business process optimization, internet applications, and technology’s role in enhancing organizational capabilities. He holds ancillary roles as an advisor at Woxsen University and director at Newtech Solutions.

Research interests include innovation management, e-business models, entrepreneurship, and agent-based simulations of social and behavioral phenomena. Notable areas of exploration involve emotion recognition in virtual environments, legal/ethical AI implications, and crowd behavior analysis. His teaching includes the Digital Entrepreneurship Project course.

Recent work emphasizes AI ethics, social robotics in healthcare, and computational models of emotion contagion. His publications span interdisciplinary topics like panic amplification in crowds, gamified mental health interventions, and domain-adaptive sentiment analysis tools like SentiMap.

Labs/teams: Active contributor to the KIN Center for Digital Innovation and Amsterdam Business Research Institute.