Ivan Rečević

Ivan Rečević is a Professor at the Faculty of Media and Communications (FMK), part of Singidunum University in Belgrade, Serbia, where he teaches courses on Big Data and Web analytics and measuring the performance of digital campaigns.

His research interests span digital marketing, entrepreneurship, advertising, and web analytics, with a strong emphasis on practical business applications. With over two decades of professional experience bridging academia and industry, his work focuses on translating digital technologies into measurable business outcomes.

Professor Rečević has received significant industry recognition:

• Award of the City of Belgrade for technological achievements (2011)
• Golden Award for web strategy for "Frikomania" Augmented Reality application project (2010)
• Third prize at the professional conference "Superweek" in Hungary (2014)

He currently serves as Global Channel Analytics Lead at Bayer Corporation while maintaining his academic position. His professional background includes work as a marketing technology strategist, mentor in the StartIt program, and consultant/lecturer for Google Academy in Croatia and Serbia. He has collaborated with major global brands including Air Serbia, Air Seychelles, and Telenor on analytics and business performance measurement. Since 2010, he has published digital marketing market analyses and maintains a blog on entrepreneurship and digital marketing, along with a column on the "My Company" portal.