Irene Scopelliti

Professor Irene Scopelliti holds the position of Professor of Marketing and Behavioural Science at Bayes Business School (formerly Cass) within the Faculty of Management at City St George's, University of London. She leads the Marketing Group and co-directs the Behavioural Research Lab. Her research focuses on consumer psychology, judgment, and decision-making, with notable contributions to areas such as social norms, cognitive biases, and behavioral interventions. She has a PhD from Bocconi University and has held positions at Carnegie Mellon University and various visiting roles internationally.

Education:

• BA in Music, Conservatorio di Musica, Italy
• MSc in Economics and Management, University of Calabria, Italy
• PhD in Management (Marketing), Bocconi University, Italy

Research interests span consumer behavior, decision theory, and organizational behavior. Notable work includes studies on food consumption norms, gamification in savings goals, and gender differences in self-promotion. Her findings have been featured in outlets like Psychological Science, Management Science, and media like BBC News and Forbes.

Awards include the Academy of Management Best Paper Proceeding (2016), Cass Business School Research and Enterprise Prize (2015), and recognition from the AMA Sheth Doctoral Consortium (2009). She has also contributed to academic leadership roles, including REF lead for the Faculty of Management and Behavioral Research Pool Director.

Her teaching includes analytical methods for marketing at the MSc level and experimental design in the PhD program. She collaborates with institutions such as the University of Klagenfurt and University of Calabria, emphasizing interdisciplinary approaches to behavioral science.