Irene Raya Bravo

Irene Raya Bravo serves as a Permanent Labor Professor in the Department of Audiovisual Communication and Advertising at the Faculty of Communication, University of Seville. She teaches core courses including Audiovisual Genres and Formats, Gender Studies in Audiovisual Communication, and Audiovisual Cultural Industries, shaping curricula around contemporary media theory and practice.

Her research interrogates gender representation across film and television, with emphasis on evolving female archetypes in genres ranging from horror to fantasy. She examines narrative structures in Spanish and international productions, analyzing how cultural industries frame identity, power dynamics, and social change. Key themes include the intersection of feminism with media consumption, the adaptation of literary works to screen, and the impact of streaming platforms on audience engagement.

Analysis of her 2017-2024 publications reveals sustained focus on gendered portrayals—from L'Oréal's "cosmetic feminism" to male body erotization in Outlander—alongside structural studies of franchises like Game of Thrones and Jurassic World. Her work consistently bridges academic theory with industry practices, highlighting how media constructs social realities through visual storytelling.

Dr. Raya Bravo leads the research group LIGAINCOM (Liga de Investigación en Comunicación y Cultura. Género(s), Narrativa, Ideología y Estudios Visuales), investigating gender, ideology, and visual culture. She has secured projects including "Desplazamientos, emergencias y nuevos sujetos sociales en el cine español (1996-2011)" and "Prácticas en Comunicación," fostering collaborations across Spanish universities. Her conference presentations—from Euro-Slayage panels on Joss Whedon to analyses of Paquita Salas—demonstrate active knowledge dissemination in global academic networks.