Irene Ramos Soler

Irene Ramos Soler is a Professor at the University of Alicante, affiliated with the College of Social Sciences and the Department of Communication and Social Psychology. She is actively involved in research groups such as AgeCOM (Aging and Communication) and MAE-CO (Experiential Marketing and Integrated Communication), focusing on aging in digital contexts and innovative communication strategies.

• Academic Background: PhD in Sociology (University of Alicante, 2005), Degree in Sociology (University of Alicante, 1993).

Her research explores digital behavior in seniors, social media's impact on youth, and communication trends in health and urban planning. She leads the PROTO-COL network for collaborative protocol and event management education, with a focus on intergenerational communication and ICT for active aging. Her work spans topics from TikTok's age representation to pandemic confinement studies and heritage site sustainability.

She contributes to analyzing advertising ethics, crisis communication, and digital lifestyles, emphasizing emotional and behavioral dimensions in technology adoption. Her full description details her leadership in academic projects, multidisciplinary research, and integrative communication frameworks.