Imke Grashoff

Imke Grashoff is a Researcher at the University of Hamburg Business School, affiliated with the Professorship for Information Systems and Digital Innovation. Her work focuses on artificial intelligence (AI), digital innovation, and technology implementation within business contexts. She collaborates closely with industry partners like GuideCom and German automotive manufacturers to explore practical applications of AI solutions.

Her research interests include AI system design, GenAI development challenges, and the strategic adoption of low-code platforms. Grashoff’s recent publications analyze case studies in telecom and automotive sectors, emphasizing real-world implementation strategies and organizational challenges. She is part of Prof. Dr. Recker’s research group, contributing to interdisciplinary projects at the intersection of business administration and information systems.

Grashoff holds a doctoral researcher position and has presented at major conferences such as the International Conference on Information Systems (ICIS) and ECIS. Her work bridges theoretical research with actionable insights for enterprises adopting emerging technologies.