About
Dr. Hyunwoo Joung is an Associate Professor in the Department of Nutrition and Hospitality Management at the University of Mississippi. He also serves as Coordinator of the Online Hospitality Management Master's Program and the PhD in Nutrition and Hospitality Management. His research focuses on hospitality marketing, service quality management, and human resource management within the foodservice and hospitality sectors.
Education:
- B.S. Food and Nutrition, Seoul National University (2004)
- M.S. Hotel & Restaurant Management, Texas Tech University (2009)
- Ph.D. Hospitality Administration, Texas Tech University (2013)
Dr. Joung's research explores consumer behavior in hospitality contexts, including online food delivery trends, hotel upselling strategies, and employee attitudes in foodservice. His work frequently integrates statistical methodologies to analyze service quality and labor dynamics. He has published extensively in journals like Journal of Hospitality and Tourism Management and International Journal of Hospitality Management.
His academic service includes roles on the University’s Graduate Council. Courses taught span hospitality marketing, research methods, and strategic management.
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