Hyesung Yoo

Hyesung Yoo is an Assistant Professor cross-appointed between the Institute for Communication, Culture, Information & Technology (ICCIT), the Department of Management at the University of Toronto Mississauga, and the Rotman School of Management at the University of Toronto. She is affiliated with the Digital Enterprise Management (DEM) program and contributes to interdisciplinary research and teaching in digital marketing and quantitative analysis.

Education:

• PhD, Washington University in St. Louis
• MA, Penn State University
• MA, Seoul National University
• BA, Ewha Womans University

Her research focuses on empirical industrial organization and quantitative marketing, with a specialization in digital marketing. Her work applies rigorous econometric and data-driven methods to understand market structures, consumer behavior, and digital platform dynamics. These interests align closely with modern challenges in technology-driven markets and digital enterprise strategy.

The available text does not list any scientific awards.

Dr. Yoo advises students within the DEM program and related academic units. While specific grants or funding sources are not mentioned, her research profile suggests engagement with empirical modeling and data-intensive projects. No information is available about direct supervision of graduate students or postdoctoral researchers.

There is no mention of specific labs, research teams, or collaborative groups led by Dr. Yoo in the provided text.