
Hyeon-Shic Shin
Associate Professor · User choice preferences and willingness-to-pay for emerging mobility options
Morgan State UniversityAbout
Hyeon-Shic Shin serves as Associate Professor in the Department of City and Regional Planning at Morgan State University's School of Architecture and Planning (SA+P). With over 30 research projects exceeding $7 million in funding during his decade-long career, his work bridges academic rigor and practical transportation solutions. His office is located in CBEIS 314 with contact number 443-885-3208.
His educational foundation includes a B.A. in Regional Development from Dankook University (Seoul), M.A. in Urban Planning from the University of Akron, and Ph.D. in Public Policy Analysis from the University of Illinois at Chicago. This academic trajectory established his expertise in transportation systems and policy analysis.
Shin's research centers on smart mobility transitions, with particular emphasis on user behavior in automated/connected vehicle ecosystems and transportation equity. His work integrates GIS applications for spatial analysis of mobility patterns, safety modeling for infrastructure design, and freight logistics optimization for last-mile delivery. Current projects address critical gaps in Mobility-as-a-Service adoption and pandemic-era transportation behavior shifts.
His publication portfolio demonstrates consistent focus on transportation safety calibration and emerging mobility economics. Recent work analyzes user preferences through advanced statistical methods like mixed logit regression and adaptive conjoint analysis, while safety studies refine the Highway Safety Manual's applicability to Maryland's infrastructure. Key themes include equity impacts of new mobility services and innovative solutions for food desert accessibility.
Major funding achievements include:
- National University Rail Center of Excellence ($480,000, 2024)
- Peer-to-peer ridesharing preference analysis ($79,995, 2023)
- MaaS impact study for Maryland ($72,000, 2021)
- MD State Highway crash modification factors ($147,381, 2019)
As an educator, Shin teaches core planning courses including GIS, Urban Transportation Planning, and Quantitative Methods. His practical experience extends to youth baseball coaching, where he applies analytical thinking to pitching mechanics. Through the MIT-MSU Planning Collaborative, he connects academic research with real-world planning challenges across institutional boundaries.
His professional affiliations with the Association of Collegiate Schools of Planning and American Planning Association (Maryland Chapter) demonstrate active engagement with the planning community. Current research trajectories focus on automated vehicle integration and freight rationalization in urban contexts.
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