Hugh Wilson

Hugh Wilson is a Visiting Professor at Cranfield School of Management, with expertise in marketing strategy, customer experience management, and sustainability marketing. He has published over 40 academic papers in journals like Journal of Marketing and Journal of the Academy of Marketing Science.

• Education: Mathematics (Oxford), Computer Science (Cambridge), PhD in marketing strategy (Cranfield)
• Research interests: B2B solutions, customer experience management, sustainability marketing

His 2024-2025 research focuses on integrating environmental SDGs with service ecosystems and organizational logics in sustainability partnerships. He led the EU-Innovate consortium for sustainable lifestyles and initiated Cranfield's carbon reduction program.

Scientific recognition:

• Chartered Institute of Marketing's Guru Gallery
• Top 100 global e-commerce influencers (UK Secretary of State & Tim Berners-Lee)
• Teaching Prize winner (2015) & Best Lecturer (2017, Cranfield)

His consulting clients include AXA, Emirates, GKN, and Oxfam. He serves on the editorial board of Journal of the Academy of Marketing Science and co-authored books like The Multichannel Challenge (2008) and Marketing Plans (2016).