Hongrui Zhu

Dr. Hongrui Zhu is a Lecturer in Tourism and Hospitality at York Business School, York St John University. He earned his Doctorate from the University of Otago, New Zealand, focusing on Chinese working holiday makers' cultural experiences.

• Teaches modules like Global Events Industry and Hospitality Consumer Experience
• Co-leads the Visitor Economy and Experience Research Group

Research Interests:

• Transnational youth tourism
• Sharing economy platforms
• Accessible tourism development

Recent Publications analyze working holiday programs, post-pandemic hospitality adaptations, and cultural tourism dynamics across Annals of Tourism Research and other journals.