Hester Beecher

Hester Beecher is a Professor of Marketing at Carson-Newman University, where she has served since fall 2004. She holds a Bachelor of Science in Business Administration, a Master of Science in Retail and Consumer Sciences, and a Ph.D. in Human Ecology, all from the University of Tennessee, Knoxville.

Her professional background includes roles in retail at Proffitt’s corporate office and commercial real estate at Wood Properties, Inc. She has prior teaching experience at the University of Tennessee and Tennessee Wesleyan College. Her research interests align with her academic and industry experience, focusing on marketing strategies, consumer behavior, and retail management practices. She is affiliated with Carson-Newman’s Business department and contributes to the Moser Center for Entrepreneurial Leadership.

Outside academia, Beecher is active in her community through aerobics instruction and volunteer work with Knoxville-area non-profits. She is a member of Cedar Springs Presbyterian Church.