Helena Strömberg

Helena Strömberg is an Associate Professor at the Design & Human Factors department of Chalmers University of Technology, Sweden. As Director of Chalmers' Master's Programme in Industrial Design Engineering, she bridges academic leadership with research focused on sustainable design and mobility innovation.

• Sustainable everyday activity design
• User-centred design methodology
• Mobility-as-a-Service (MaaS) implementation
• Human factors in autonomous vehicles

Research Themes include:

• Sustainable product-service systems
• Shared autonomous transport adoption
• Energy sufficiency through design
• Behavioral analysis in transportation

Recent Publications highlight trends in:

• Swedish MaaS piloting dynamics
• Gender/age/income impacts on energy behavior
• Shared autonomous vehicle acceptance
• Household resource efficiency strategies

Methodological Innovation spans metaphors for AV interaction, user insight elicitation through provocations, and Delphi forecasting for transport futures.