About
Helena Rodrigues is an Adjunct Assistant Professor at the Católica Lisbon School of Business & Economics (CATÓLICA-LISBON), affiliated with the Universidade Católica Portuguesa. She specializes in Marketing and Consumer Behavior, contributing to the academic and pedagogical missions of the institution.
Her research focuses on understanding consumer decision-making processes and marketing strategies, particularly in contemporary market contexts. While specific research projects and student supervision details are not provided, her role as an adjunct faculty member indicates active engagement in teaching and applied research in marketing.
Contact: hmcrodrigues@ucp.pt
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