Helen Wang

Helen Wang is an Assistant Professor of Marketing at the CU Denver Business School, University of Colorado Denver. She holds a PhD from the W. P. Carey School of Business at Arizona State University and an MBA from the University of Hong Kong. Previously, she served as faculty at Arizona State University, Erasmus University Rotterdam, and the University of Hong Kong.

Education:

• PhD, W. P. Carey School of Business, Arizona State University
• MBA, The University of Hong Kong

Research Interests: Helen's research focuses on sales and service interactions via digital channels (e.g., voice chat, live video, AI-driven chatbots, YouTube) and consumer creativity in co-created innovations. Her work bridges academic theory with practical applications in marketing strategy.

Awards & Grants: Helen has secured multiple research awards, scholarships, and grants, though specific names are not detailed here. Her publications appear in top-tier journals like the Journal of Marketing and Journal of the Academy of Marketing Science.

Industry Experience: Before academia, she worked in marketing and management roles at multinational corporations including Auchan, FedEx, Oxford Instruments, APL Logistics, and JC Decaux.