About
Helen Reijonen is a Lecturer at the Business School of the University of Eastern Finland. Her work focuses on entrepreneurial marketing, public procurement, and strategic orientations in SMEs. She is affiliated with the Marketing and Consumer Behavior Research Group.
Her research explores:
- Public procurement as a driver for SME innovation
- Consumer engagement in waste sorting solutions
- Strategic resource allocation in small businesses
- University-business cooperation models
Recent publications address topics like:
- Workshop-based idea generation for household waste sorting
- Market orientation in public sector procurement
- Digital divides in Finnish accounting firms
She collaborates extensively with researchers like Jani Saastamoinen, Timo Tammi, and Henna Kokkonen.
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