Hejun Zhuang

Hejun Zhuang is an Associate Professor at Brandon University, affiliated with the Faculty of Arts. Her primary research focuses on Marketing Strategy, including pricing, product positioning, promotion, retailing, and online auctions. She holds a master’s degree in Management Science from South China University of Technology and a Ph.D. in Marketing from the University of Alberta. Prior to academia, she worked in sales and marketing roles at Hankook Tire and Stanley Metalware Manufacturing.

Her research has been published in journals like the Journal of Retailing and Consumer Services and the European Journal of Operational Research. Notable contributions include studies on auction strategies, price dispersion dynamics, and third-party logistics optimization. She has also authored teaching cases for universities in China and Europe and presented at international conferences.

Zhuang spent 1.5 years as a visiting scholar at UC Berkeley’s Haas School of Business. Her work bridges academic theory with practical marketing challenges, emphasizing empirical analysis of consumer behavior and strategic firm decisions.