Heike Bruch

Heike Bruch is a Professor of Leadership and Director of the Institute for Leadership and Human Resource Management (IFPM-HSG) at the University of St. Gallen. Her research focuses on leadership, organizational energy, healthy high performance, new forms of work, employer attractiveness, and demographic management. She leads studies like the 'Trend Barometer: People Management' series, analyzing future HR trends, technological disruptions, and cultural transformation. Her work emphasizes integrating AI and agile methodologies while fostering modern workplace cultures.

Her key publications include studies on leadership transitions, ambidextrous leadership, and the impact of customer contact on organizational energy. She collaborates with institutions like PwC and the German Society for Human Resource Management. Current projects address digital transformation in HR, workforce strategy, and overcoming cultural gaps in organizational change.

She advises on strategic HR challenges, including talent acquisition, employee experience, and leadership development. Her team includes researchers like Julia Lara Forjan and administrative staff like Sabrina Jann. The IFPM-HSG is part of the School of Business, Economics, Law, Social Sciences, International Relations, and Computer Science at the University of St. Gallen.